MANN PACKING COMPANY FOCUSED ON FOOD SERVICE

SALINAS, Calif. - Aug. 3, 2009 - Sharpen those pencils and align those rulers, Mann Packing Company is partnering this fall with Minute® Rice to promote healthy family cooking during the busy back-to school season.

The promotion is designed to provide shoppers with ideas and instructions for quick, easy and healthy meal solutions, includes a $1 offer off any two Minute Rice products with the purchase of select packages of Mann's fresh-cut vegetables.

The coupon, applied to 1 million of Mann's packages, includes two quick and easy serving suggestions featuring Mann's® Vegetable Medley, Broccoli Wokly®, California Stir Fry, Sugar Snap® Peas, Snow Peas and Minute Rice.

"This promotion is timed to hit stores in mid-August when families start eating at home and regular meal patterns are re-established," said Lorri Koster, vice president of marketing, Mann Packing Company. The on-pack offer is designed to spur trial and the recipes to spur usage ideas.

This is the second time Mann has partnered with Minute Rice for a joint cross-promotion during the back to school season.

"Minute Rice, manufactured by Riviana Foods Inc., has great brand recognition and we are proud to partner with brands that evoke family wellness just like we do," Koster said. "Mann wants to be a parent's ally by supplying meal solutions and healthy products."