HUNGRY GIRL "MUNCHES" ON MANN
Hungry-girl.com's Lisa Lillien to be at Mann Booth 1969 noon to 3pm Saturday
SALINAS, Calif. - Sept. 19, 2008 - Famous food lover turned "foodologist" Lisa Lillien will make an appearance and sign copies of her cookbook at the Mann Packing Company booth 1969 at the upcoming PMA Fresh Summit in Orlando. Lillien is the force behind hungry-girl.com. What started as an email blast to family and friends filled with "diet tips for hungry chicks," hungry-girl has grown to over 500,000 subscribers. The web site is very popular and Lillien's new cookbook "Hungry Girl Recipes and Survival Strategies for Guilt Free Eating in the Real World" debuted in the #2 spot on the New York Times bestseller list in May 2008, and is still there 18 weeks later! This has become the fastest selling cookbook of 2008!
Lillien has made it her profession to find ways to make delectable food good for you--food that fits into her health-conscious lifestyle. Lillien shares her food obsession with millions through her Hungry-girl.com daily e-mails, weekly columns in the New York Daily News, and contributions to People magazine, WeightWatchers.com and Yahoo! She also appears on the television entertainment show Extra.
Lillien comments, "Losing and maintaining weight is not a temporary change -- it's a lifestyle - but it doesn't mean that life gets less fun. I scour supermarkets, restaurants and more to fulfill the cravings of my former lifestyle with replacement choices, and I love every minute of it! I am always at the forefront of the latest trends in food and dieting, living and loving what I eat! Mann's Fresh Vegetables fit right into the Hungry Girl lifestyle. They are good for you and so quick and easy to prepare--you have no excuse."
Lorri Koster, vice president of marketing at Mann Packing, comments, "We discovered hungry-girl.com and fell in love with Lisa and her positive outlook towards food and health. She relates to our core consumers. When she tells you how to 'chew the right thing' or how to have a healthy 'girls bite out' it doesn't make eating well sound like work. We make fresh vegetables easy, she makes them fun."
Lillien has featured Mann's Healthy Snacks on the Go™! on the web site and is a big fan of Mann's Broccoli Cole Slaw, incorporating the product into recipes for her daily e-newsletters. Koster comments, "Whenever we see a product featured we receive a tremendous response from hungry-girl.com devotees and get recipes and coupons out as fast as we can."
Lillien is scheduled to appear at the Mann Packing booth #1969 on Saturday, October 25. In addition to offering samples of two of her broccoli coleslaw recipes served atop Mann's new "Simply Singles" whole leaf lettuce, she will be signing copies of her new cookbook, Hungry Girl: Recipes and Survival Strategies for Guilt-Free Eating in the Real World from noon to 3 p.m. (while supplies last).
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